Google 向手表品牌 Fossil 支付 4000 万美元购买技术专利
这就是做为一个骄傲的工业设计师和普通人的差别。而做为手机龙头老大 Apple 和紧随在后的老二 Samsung 的差别在哪呢？「The difference between Apple and Samsung industrial design」文章的作者用 iPhone 6 和 Galaxy S6 的工业设计做了一个比较：
Some people might not care. Like painting the back of the fence or finishing the underside of the cabinet, it's a detail that only people who take tremendous pride in craft really care about. And, of course, people who look for just exactly that kind of quality.
That's because it takes an incredible amount of time and resources to achieve it. It takes an incredible amount of planning and coordination as well. It also takes the willingness to not do something if you feel doing it right is important enough.
To align everything along the edge of a device takes designing and mounting the boards in a certain way, and the ports and speakers, and the buttons and jacks, and the grills and every other detail so they all line up at exactly the right place at the end. Painstaking is likely an understatement.
Because once you know the back of the fence wasn't painted, not only can you never un-know it, you can never stop wondering what else wasn't given that same care and consideration.
不仅仅工业设计师要仔细阅读，创业的小伙伴更是要细读几遍，体验一下其中深层的含义。什么是 DFX ？什么叫工匠精神？为什么魔鬼藏在细节里？伟大和庸俗产品的区别在哪？